In an effort to compete even more closely with the likes of Amazon’s Alexa-assisted Echo, Google Home owners can now shop on their devices via the Google Assistant. Whereas Amazon’s devices shop, obviously, via the e-commerce giant, Google Home instead works with participating Google Express retailers, including the likes of Costco, Whole Foods, Walgreens, PetSmart, and Bed Bath & Beyond. Once set up via the Google Home app, ordering is easy — users simply say something like “Okay Google, order paper towels” and the Home will do exactly that.
The new shopping feature is available now and, to encourage owners to use it, Google is waiving any additional service and membership fees on orders placed through April 30. And, according to Google, the new feature “is just the beginning of what’s possible for shopping with the Google Assistant” — the tech giant is promising to add even more features and enable purchases for other apps and services in the months ahead.